Do we need to verify a email address for someone joining the website?
Yes. Clients joining from the website are required to verify their email address to make sure they are the account holder of that email address. This is done in compliance with best practice and anti-spam laws.
Clients added in via the admin area are assumed to have been approved by the website owner for email marketing. You can manually verify a client in your database however it is important to note:
- If you choose to verify the email by checking the "Verify Email" checkbox you are overriding the system allowing you to e-market to this email address.
- You should only manually verify emails if you are sure that you have permission to e-market to this address.
- If you do not have permission and you do e-market to this email address you may be in contravention of anti-spam laws.
ACMA is the authority on spam in Australia. Please see articles below for further information:
http://acma.gov.au/Citizen/Stay-protected/My-online-world/Spam/spam
http://acma.gov.au/theACMA/engage-blogs/engage-blogs/Marketers/Emarketing/Double-opt-in-for-express-consent