There are a number of strategies which can help to generate traffic to your site. Please see our suggestions below:

A. Organic Search Engine Optimisation (SEO)

1. We provide our SEO guide to our clients for free to help them optimise their site using the content management system
2. This guide explains the importance of having well-written & relevant content, how to identify keywords and how to incorporate these keywords into your website content.
3. There is also a ‘search engine’ area on every page within your administration site that you can access to customise the title & the description of the page as it will appear in Google results
4. Please see the link to SEO guide here.

B. Social Media

1. Facebook, Twitter, YouTube etc.
2. We have a Social Media division which can help you in this space
3. We can organise someone from the division to contact you - please let your Account Manager know if you wish to organise this.

C. Blogs

1. Blogs are a great way to generate fresh content on your site & to keep it current
2. These are a landing page with articles listed on them, then each article has the ability to have a commenting feature set up which will allow your website users to comment on the page via their Facebook account
3. This will help with your organic SEO as the more frequently you update your website, the more frequently search engines will visit your site & update the results
4. If you require guidance with blog topics, blog posting frequency etc. please let us know and we will ask someone from the Social Media division to get in touch with you

D. Google Places

1. Google provides location-based listings on its map when website users search with location keywords
2. You can either setup this page yourself via the ‘manage this page’ option in Google
3. Alternatively we can provide you with a quote for setting up this page

E. Search Engine Marketing (SEM)

1. E.g. Google Adwords or other paid online adverts
2. We have partnered with a provider to help our clients in this area
3. Please contact your Account Manager to arrange a consultation
4. We are able to provide you with assistance for any of the five areas above for a service fee

F. Traditional Media

1. Radio, TV, newspaper etc.
2. This is not our area of expertise
3. If you would like us to put you in touch with someone in this area please let us know

1. What is Search Engine Marketing?

    

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